"Watch out the banana tree while riding your bicycle along Lac Leman...", this is just an old game when we used to play at primary school - making a sentence with the given words, in this case, banana, bicycle & watch:-) I always thought it was just a fun game to play with your own imagination.
However, it can be as creative as a good marketing plan. That's why we've decided to include the 3 words for the coffee brand marketing plan. Some group did it seriously, some group forgot about it during the disucssion. Of course, it's interesting to see how creatively these elements have been incroporated in a serious marketing plan, especially when the presenter was not aware of the game.
* Banana flavour coffee
* Coffe Boutique in high streets of big cities, e.g. where the watch shops locate
* Sonsporing a bicycle team in Tour de France
How do you like this marketing plan? Creativity comes "out of the box" thinking!
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