"Baby Heart - International Children's Heart Foundation (ICHF) & Dr. William Novick", this fresh marketing case published before last Christmas by Prof. Domonique is definitely one of my favorite cases in Building Block I. Dr. Novick flew from Tennesse to share with our class of his 15 year's journey at ICFH which is very touching. Being one of the 500 plus children heart surgeons in the world, he had the burden for young patients around the world.
As a class, we've tried our best to contribute ideas of how to sustain this NGO in the long run and how to marketing it creatively. In the end, a CHF 1,500 was also presented to Dr. Novick as a small contribution.
We have one more week before exams and I will update soon after.
Good night!
Friday, March 14, 2008
Tuesday, March 11, 2008
Good-bye, Prof. LPO!
Time flies faster at IMD! This is already the 10th week into our Building Block I, a whole week of exams have been scheduled at the end of March which leaves us only the Easter weekend to take a break or take a deep dive!
Anyway, most groups survived happily after last weekend's 1st Integrative Exercise which we dug into an interestingly long case of Two-Wheeler market in Pakistan. What's amazing is that Richard's (American) wife Tanya who was a Pakistani availed herself to share with us live experience of her home country. Where else can you find more dynamic exercise than this?
Some updates on-campus, selected interviewees after round 1 application for Class 2009 are already here. LPO (Listen, Pay Attention, Observe or Learn, Practice & Organize) course which spells for Leading People in Organization will finish tomorrow. Prof. Maury is someone you can't forget because he always starts the session by playing some music 15 mins before the class. Today he played two versions of a song from Elton John and asked for critics. It turned out to be his own performances in between 31 years - the lesson learned: how to sustain a life-long learning?
As many groups are working on the leadership essay and trailblazer projects, we'll definitely have more learnings to share. Ciao!
Anyway, most groups survived happily after last weekend's 1st Integrative Exercise which we dug into an interestingly long case of Two-Wheeler market in Pakistan. What's amazing is that Richard's (American) wife Tanya who was a Pakistani availed herself to share with us live experience of her home country. Where else can you find more dynamic exercise than this?
Some updates on-campus, selected interviewees after round 1 application for Class 2009 are already here. LPO (Listen, Pay Attention, Observe or Learn, Practice & Organize) course which spells for Leading People in Organization will finish tomorrow. Prof. Maury is someone you can't forget because he always starts the session by playing some music 15 mins before the class. Today he played two versions of a song from Elton John and asked for critics. It turned out to be his own performances in between 31 years - the lesson learned: how to sustain a life-long learning?
As many groups are working on the leadership essay and trailblazer projects, we'll definitely have more learnings to share. Ciao!
Tuesday, March 04, 2008
Auf Wiedersehen, Herr Professor!
It was a very emotional day last Friday 29 Feb 2008 and my colleague Mathieu Pointieau (French) has faithfully & truthfully wrote it down in the MBA Diary: http://www.imd.ch/programs/mba/programstructure/diary_detail.cfm?articleId=4171. Enjoy Reading!
P.S. attached is a "painting" from Prof. Ralf Boscheck who just finished our first module "Economics & Industry Competitiveness Analysis" last Friday (7 other modules are still on-going). Tomorrow a new module "Innovation & Product Design" will kick off!
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