"Baby Heart - International Children's Heart Foundation (ICHF) & Dr. William Novick", this fresh marketing case published before last Christmas by Prof. Domonique is definitely one of my favorite cases in Building Block I. Dr. Novick flew from Tennesse to share with our class of his 15 year's journey at ICFH which is very touching. Being one of the 500 plus children heart surgeons in the world, he had the burden for young patients around the world.
As a class, we've tried our best to contribute ideas of how to sustain this NGO in the long run and how to marketing it creatively. In the end, a CHF 1,500 was also presented to Dr. Novick as a small contribution.
We have one more week before exams and I will update soon after.
Good night!
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