Saving Hearts - Where Hope Comes to Life

"Baby Heart - International Children's Heart Foundation (ICHF) & Dr. William Novick", this fresh marketing case published before last Christmas by Prof. Domonique is definitely one of my favorite cases in Building Block I. Dr. Novick flew from Tennesse to share with our class of his 15 year's journey at ICFH which is very touching. Being one of the 500 plus children heart surgeons in the world, he had the burden for young patients around the world.

As a class, we've tried our best to contribute ideas of how to sustain this NGO in the long run and how to marketing it creatively. In the end, a CHF 1,500 was also presented to Dr. Novick as a small contribution.

We have one more week before exams and I will update soon after.

Good night!

Banana, Bicycle & Watch

"Watch out the banana tree while riding your bicycle along Lac Leman...", this is just an old game when we used to play at primary school - making a sentence with the given words, in this case, banana, bicycle & watch:-) I always thought it was just a fun game to play with your own imagination.

However, it can be as creative as a good marketing plan. That's why we've decided to include the 3 words for the coffee brand marketing plan. Some group did it seriously, some group forgot about it during the disucssion. Of course, it's interesting to see how creatively these elements have been incroporated in a serious marketing plan, especially when the presenter was not aware of the game.

* Banana flavour coffee
* Coffe Boutique in high streets of big cities, e.g. where the watch shops locate
* Sonsporing a bicycle team in Tour de France

How do you like this marketing plan? Creativity comes "out of the box" thinking!