Sunday, January 13, 2008

What are you selling?

What's so unique about IMD (http://www.imd.ch/)? After the orientation programme early last week, I confirm that the slogan "Real World, Real Learning" is what being practiced here.

Career Service team shared with us their mission & passion to establish the platform between us (the 90 MBA students) and potential employers (67 companies conducted on campus recruiting events in 2007 plus many posting job offers online). Class 2oo7 has done a great job, within 1 month of graduation, 96% has at least 1 job offers (preliminary results).

An interesting question was posed to us, "since the participants have an average of 7-year working experience which means a quality network around the globe, should we focus more on selling the school or selling ourselves during networking?" Of course, marketing for IMD is mainly the MBA office (career / marketing / admission)'s responsibility. However, to let others understand what kind of training we've been through here at IMD definitely helps. So my answer would be: selling myself as an IMD 2008 MBA!

Catch up in week 2...Bonne nuit:-)

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